ABSOLUT NIGHTS — Orange Peel

Client
Absolut Vodka

Project
Absolut Nights
Orange Peel Campaign

Role
Art Director

Creative Agency
TheMix Stockholm
(Pernod-Ricard In-House Agency)

Production Company
Parapix

Market
China

Year
2024

Deliverables
Concepting & Ideation
Art Direction
Design System
Content Strategy
Social Media Content & Curation

Our goal was to create captivating assets for the launch of Absolut Nights Orange Peel, introducing a new flavor while establishing a visual framework for the Nights Range within the Absolut brand identity. To boost its presence, we developed visual toolkits for on-trade channels, enabling promotion in vibrant settings. A distinctive style aligning with the brand's identity was integral to introducing this new flavor.

Our role encompassed creative direction, concept development, content creation, copywriting, photography, editing, and delivering a comprehensive campaign. This approach ensures maximum visibility and trial of the new flavor on a global and local scale.