ABSOLUT — Seasonal Cocktails

Client
Absolut Vodka

Project
Seasonal Cocktails

Role
Art Director

Creative Agency
The Mix Stockholm
(Pernod-Ricard In-house Agency)

Production Company
Parapix

Market
Global

Year
2023

Deliverables
Concepting & Ideation
Art Direction
Content Strategy
Social Media Content & Curation

Objective: We aimed to make Progressive Connectors prefer Absolut Vodka for home entertainment. We did this by blending brand identity and educational content, sharing timely cocktail recipes creatively on social media.

Solution: We successfully convinced Progressive Connectors to choose Absolut for home entertainment, showcasing vodka cocktail recipes through the brand platform. In two six-month phases, we managed creative direction, production, copywriting, photography, editing, and delivery of diverse assets and a global toolkit. These captivated and educated our core audience while expanding our social media followers locally and globally.

ICE ICE BABY

Summer, a season of friends and BBQ gatherings, enhances the joy of canned drinks. As temperatures rise, these beverages undergo a magical metamorphosis into rejuvenating popsicles, riding the crest of a summer trend. We've seamlessly united these two delights to introduce a fresh approach to savoring our canned drinks. Our concept unveiled the craftsmanship of creating delectable summer popsicles using Absolut canned drinks, spotlighted through captivating video reels and enticing still images.