ABSOLUT NIGHTS — Nordic Spice Campaign

Client
Absolut Vodka

Project
Absolut Nights
Nordic Spice Campaign

Role
Art Director

Creative Agency
TheMix Stockholm
(Pernod-Ricard In-House Agency)

Production Company
Parapix

Market
Global

Year
2023

Deliverables
Concepting & Ideation
Art Direction
Design System
Content Strategy
Social Media Content & Curation

Our goal was to create captivating static assets for the Absolut Nights Nordic Spice bottle's introduction, alongside establishing a harmonious visual framework for the Nights Range within the evolving Absolut brand identity. To bolster its presence, we developed on-trade visual toolkits, empowering markets to effectively promote Nights Range in high-energy on-trade channels. To introduce this exciting new flavor, we crafted a unique visual style that seamlessly integrates with the visual identity.

Our role encompassed creative direction, concept development, content creation, copywriting, photography, editing, and delivering a comprehensive campaign. This approach ensures maximum visibility and trial of the new flavor on a global and local scale.