Client
Absolut Vodka
Project
Absolut Nights
Orange Peel Campaign
Role
Art Director
Creative Agency
The Mix Stockholm
(The Absolut Group In-house Agency)
Production Company
Parapix
Market
China
Year
2024
Deliverables
Concepting & Ideation
Art Direction
Design System
Content Strategy
Social Media Content & Curation
The objective was to create captivating assets for the launch of Absolut Nights Orange Peel, introducing a new flavor while establishing a clear visual framework for the Nights Range within the Absolut brand identity. Visual toolkits were developed for on-trade channels, enabling activation in vibrant nightlife settings through a distinctive, brand-aligned style.
The scope of work included creative direction, concept development, content creation, copywriting, photography, editing, and full campaign delivery, supporting visibility and trial across global and local markets.
You May Also Like
ESTRELLA DAMM — Sónar Stockholm
Art Direction, Event, Print
ABSOLUT — Wild Berri Launch Campaign
Advertising, Art Direction