ABSOLUT — Wild Berri Launch Campaign

Client
Absolut Vodka

Project
Absolut Wild Berri Launch Campaign

Role
Art Director

Creative Agency
The Mix Stockholm
(Pernod-Ricard In-house Agency)

Production Company
Parapix

Market
Global

Year
2022

Deliverables
Concepting & Ideation
Art Direction
Content Strategy
Social Media Content & Curation

In the challenge of introducing the new flavor, boosting consumer sentiment and consideration in L3F, and elevating brand awareness and equity scores, we proudly present the Absolut Wild Berri Campaign. Spearheading concept ideation, art direction, and the creation of indoor lifestyle/still life photography and videos, our mission was to ignite excitement for Absolut Vodka's latest flavor. We emphasized mixology expertise and transformed the perception from 'just another flavored vodka' to 'premium, flavor-rich mixing.'

Through collaborative efforts, we brought visuals to life that seamlessly aligned with Absolut's objectives, resulting in valuable assets for the core Atlas campaign. This creative journey expertly merged artistry with strategy, resonating deeply with the global community of forward-thinkers.