MALIBU — Seasonal Cocktails

Client
Malibu

Project
Seasonal Cocktails

Role
Art Director

Creative Agency
TheMix Stockholm
(Pernod-Ricard In-House Agency)

Production Company
Parapix

Market
Global

Year
2022 — 2023

Deliverables
Concepting & Ideation
Art Direction
Content Strategy
Social Media Content & Curation

Challenge: Elevating brand recognition among Young Fun Starters (YFS) year-round required culturally relevant social media (SoMe) content.

Solution: Over two six-month periods, our digital-native SoMe team orchestrated a creative symphony. We produced nearly 1,000 captivating assets and a comprehensive global toolkit. These assets, including creative direction, conceptualization, studio shoots, copywriting, and editing, not only educated our YFS core audience but also substantially expanded our follower base on local and global social platforms. This portfolio case highlights our success in crafting culturally engaging SoMe content that fosters lasting brand relevance.

When the sun’s finally out on the first day of summer, so are them tanlined bums sipping on new Malibu Peach drinks. ‘Cuz it’s all looking good and 'Do Whatever Tastes Good' #DWTG.
The goal was to celebrate the summer in a fun and slightly provocative manner, encouraging people to try out Malibu's latest and most delicious drink recipes, and get into the spirit of the season.

SPLASHES OF SUMMER SOUNDS

Sipping in the best mixes at the best summer festivals, *that* sounds like 'Do Whatever Tastes Good' #DWTG. So to truly embody that seasonal sound, we create some refreshing noise with Malibu's full canned drinks range. Literally. Sampling the mouthwatering sounds of refreshment, we made a Malibu soundtrack of can opening sounds mixed with ASMR *aaahs*.