ABSOLUT — Cocktail Book

Client
Absolut Vodka

Project
Absolut Cocktails Recipe Book

Role
Art Director

Creative Agency
The Mix Stockholm
(Pernod-Ricard In-house Agency)

Production Company
Parapix

Market
Global

Year
2023

Deliverables
Art Direction
Graphic Design
Editorial

We led the creative vision for the Absolut Vodka Cocktails Book Cover, overseeing art direction, photography, graphic design, and final art.

Our role involved shaping an exceptional cover and offering feedback to enhance the designer's work, ensuring a captivating and cohesive design. Collaborating with Quadrille, the publisher, produced an outstanding book featuring 80 recipes and telling the Absolut story.

Our hands-on approach and meticulous attention to detail subtly highlight a visually stunning representation of Absolut's legacy, showcasing our comprehensive art direction skills.