KAHLÚA — Dessert Playful Delights

Client
Kahlúa

Project
Dessert Playful Delights

Role
Art Director

Creative Agency
The Mix Stockholm
(Pernod-Ricard In-house Agency)

Production Company
Parapix

Market
Global

Year
2023

Deliverables
Art Direction
Ideation
Concept Development

Our project aimed to reinforce Kahlúa's 'Playful Treat' positioning within the 'Add Play to The Gray' platform.

We inspired consumers to use Kahlúa in homemade baking through captivating DIY dessert recipe videos. These showcased Kahlúa's versatility and playful appeal, transforming it into the key ingredient for delightful homemade desserts.

Our efforts ensured the 'Playful Treat' identity radiated in every delectable bite, solidifying Kahlúa's position in the dessert world.