KAHLÚA — Add Play to the Grey

Client
Kahlúa

Project
Add Play to the Grey

Role
Art Director

Creative Agency
The Mix Stockholm
(Pernod-Ricard In-house Agency)

Production Company
Parapix

Market
Global

Year
2022

Deliverables
Channel Strategy
Concepting & Ideation
Art Direction
Content Strategy
Social Media Content & Curation

The aim of this suite of assets is to bring to life Kahlúa's big idea 'Add Play to the Grey' and win market share in the casual cocktail at home occasion. Assets was created to inspire Coffee Lovers to find pockets of joy in their everyday moments. Flexing between emotional cues within social occasions and crave appeal through in-situ and drink close-ups.

These assets have been created to help markets overcome Kahlúa's Marketing Challenge, split into Lifestyle, Occasion and Product assets some of which designed for Awareness (Connect), some designed for crave appeal (Convince) and some How to Mix Videos designed to educate (Consume). visually expressing Kahlúa's product distinctiveness: Coffee, sweet, deliciousness!