Kahlúa Dynamic Mixology | Playful Branding & Art Direction by Scali Studio

Client
Kahlúa

Project
Dynamic Mixology

Role
Art Director

Creative Agency
The Mix Stockholm
(The Absolut Group In-house Agency)

Production Company
Parapix

Market
Global

Year
2024

Deliverables
Concepting & Ideation
Art Direction
Content Strategy
Curation

As part of our contribution to Kahlúa's new drinks strategy, we were tasked with capturing the essence of Kahlúa's playful brand attributes. Carefully crafting packshots, we adhered to the Stir Up Campaign's art direction.

Our visual narrative showcases decadent serves, curated mess, and a vibrant 'Yellow world', epitomizing Kahlúa's versatile identity. With a focus on distinctive brand assets and our unique approach to capturing the liquid movement texture in every drink, we elevate Kahlúa's presence in the adult treat space, breaking away from the category norm and distinguishing it from competitors.